Blog Observer

The Best Specialty PR Companies in New York City

We’ve received simply 50 slots to acknowledge the town’s prime PR companies yearly, but there are scores of specialist businesses that benefit honorable point out. With that in mind, Observer ranked businesses in 10 major classes that define their industries.


Hawkins International PRSelective progress is the secret to Jennifer Hawkins’ success; her firm’s enviable portfolio now consists of Paris’ Hôtel Plaza Athénée, Loews Lodges & Resorts, the Beverly Hills Lodge and Fairmont.

The Brandman CompanyRitz-Carlton, Qantas, Six Senses and La Mamounia prime a shopper record of luxurious travel brands and A-list actual estate tasks. NYC’s Woolworth Tower Residences additionally tapped Brandman this yr. Bonus: Brandman’s website permits you to type shoppers by continent.

Lou Hammond GroupHammond’s ably expanded into real property and tech but still shines brightest with journey; 2017 shoppers embrace Antigua and Barbuda and Cinnamon Bay Resort, along with status shoppers retained because the daybreak of time. Bonus: The Haunted Points of interest Association—who knew?—is a shopper.

Wagstaff WorldwideJoie de Vivre lodges, VisitDenmark, Promote Iceland, Tourism Western Australia, Beverly Hills CVB and extra destinations, airways and resorts round out a sprawling shopper listing for this six-city firm.

Finn CompanionsGrownup firm with wide-ranging shopper listing and powerful travel and destination focus; assume Air France/KLM, Higher Fort Lauderdale, Hilton,, Jamaica and the long-lasting I (Coronary heart) NY campaign.

Eating places and Meals

BaltzPhilip Baltz’s quietly constant firm numbers several Jose Garces eateries, Marcus Samuelsson’s Pink Rooster Harlem, Rosa Mexicano nationwide and now lodges like Gild Hall and Rosewood Mayakoba among its shoppers.

Corridor PRBusiness individuals on several continents love Steven Corridor, which is why his sensible, compact firm reps hotspots like Megu, DaDong, Dallas’ soon-to-open Bullion and LES newbie Lil’ Gem.

Lion and Lamb CommunicationsExcessive-low mix of tasty shoppers, from 16 Handles and Birch Coffee to scorching spots Oiji, and Au Zaatar to W Resorts and Cuba Travel Network.

Colangelo & PartnersHindi, Japanese, Farsi, Indonesian, Arabic, Kurdish, Turkish, Icelandic, Danish, German, Norwegian, Swedish, Hebrew, Italian, Spanish, French. Sixteen languages spoken is one purpose Colangelo’s the leader in worldwide wine PR with shoppers from Napa Valley to Spain to Tuscany to South Africa.

Bullfrog & BaumFor its first-ever schmear of PR, Katz’s Deli referred to as on Jennifer Baum’s rock-solid firm, which also counts Great Northern Meals Corridor and its sibling eatery Agern, Bobby Flay’s Gato and Blue Ribbon Eating places among its shoppers.

Actual Property

Hundred TalesTasks across North America for shoppers like Taconic Funding Partners, El Advert Group, Silverstein Properties, Fortis Property Group and DHA Capital; in its spare time, the company runs the starry City of Tomorrow conference, which has lured the likes of Harry Macklowe and Ian Schrager to the 92nd Road Y.

Optimist ConsultingSensible marketer whose arsenal consists of Instagram—shopper Madison Square Park Tower has 20,000-plus followers. Burgeoning trend and elegance arm this yr handled Gigi Hadid’s new jewelry line and the buzzy Paul Newman Rolex public sale.

Gotham PRCourtney Lukitsch’s agency isn’t about real estate, per se, however the creatives who make it fascinating: Groovy Viennese agency Veech x Veech, futurist architect John Portman and hirsute interior designer Andres Escobar are the newest on an extended record.

Risa Heller CommunicationsA former flack for Chuck Schumer and David Paterson, Heller knows how one can speak her means out of a sticky state of affairs. She represented Jared Kushner and Ivanka Trump till August; her current different shopper record consists of Airbnb, the Metropolitan Opera and NYCFC in a follow that straddles real property, disaster and high-level public affairs.

Beckerman PRAlready a pressure in property improvement, Beckerman very sagely established the primary real estate know-how follow last yr, a transfer that’s proving each prescient and profitable. Shoppers are piling on, including Ten-X, Xceligent, Trustworthy Buildings, WiredScore, Compass, redIQ, Notable and Snapchat’s Snaplistings Management.


ClarityTech startups swarmed Readability this yr, however the agency shone brightest in its work for Jewish information group the Ahead, including a digital rebrand and international coverage round history-making exposes—like the one that lost Sebastian Gorka his White House job.

Kite HillAlmost 50 % bounce in income at Tiffany Guarnaccia’s feisty little firm with tasks from Buzzfeed and Genius, new shoppers like content material creator Deluxe and main progress at its Experiences division and content material studio. Guarnaccia still leads Communications Week, too—greater than ever this yr.

Have an effect on—A pioneer in the world of blockchain PR—she’s worked the area for two years—Sandra Fathi can also be forward of the curve on synthetic intelligence, AR and different issues we don’t understand.

SourceCode Communications—Greg Mondshein and U.Okay. expat Rebecca Honeyman left Hotwire PR to start out this sensible, scrappy agency that’s making waves with “scale-ups”—versus startups—like Hinge, Buzzweb and Supportful. Relationships with European media give the pair a leg up.

Moxie CommunicationsThis yr’s shopper wins for Taryn Langer’s well-liked operation embrace CollegeHumor, StadiumGoods, Every day Harvest, Hourglass Cosmetics and Trivago—so get able to see that ubiquitous “guy” in much more commercials.


Mode PRDowntown movers and shakers with indie roster: Bing Bang, R13, Stroll of Disgrace, more. Paparazzi typically snap celebrities like Kendall Jenner, Jennifer Lopez and Natalie Portman sporting shoppers’ apparel. Founder Amanda Carter, one of many queens of New York Trend Week, also will get prime placements in business bibles like Vogue, InStyle, W, Glamour and Elle.

Berns Communications Group Equally adept at conventional media and influencer schmoozing, Stacy Berns’ 15-year-old agency counts Hudson’s Bay, Fred Segal, Alibaba Group and DXL among its wide-ranging shoppers.

LaForceAny agency whose roster spans Omega watches, Andy Boy lettuce, NexCare bandages, Fiskars scissors, NYC’s Seaport District and LinkedIn is doing one thing proper. We expect.

Manufacturing unit PRFrom NYC and L.A., Manufacturing unit throws its weight behind cool midmarket brands like ASOS, Brandless, Eugenia Kim, Completely happy Socks and Rebag.

Black BodyInsider’s insider Brian Phillips truly shapes the manufacturers he works with. Though it met with some sneers, Helmut Lang’s relaunch as a “magazine” with rotating “editors” was apparently his concept.


Purple PRJulia Labaton’s mighty little firm stays a favourite of business insiders and the go-to for overseas corporations growing U.S. business; shoppers embrace Morgan Taylor Lacquer, Ouidad, Natura Brasil and Alcantara.

Marina Maher CommunicationsVenerable firm that payments itself as “artfully persuasive” in service of massive brands from CoverGirl to Gillette Venus to Clairol to…Relies upon.

Lippe TaylorStaked a declare to power-of-women advertising with Nestle’s Differin skin care model, Botox, Yellowtail wine, and Gwen Stefani for Revlon.

BOLDHuge names like Pat McGrath Labs, Prada Parfums, Fenty Beauty by Rihanna, L’Occitane and Marc Jacobs Beauty are marquee shoppers at this “deliberately small” company with robust chops in each content material and digital.

MBA PartnersEx-Dior Beauty PR mistress Bryn Kenny and Place PR founder Matthew Snyder merged into MBA Partners in October; 37 Actives, Recipe for Men, Room & Board and Zelens Skincare prime the inaugural shopper listing.


Prosek CompanionsWe all know Prosek makes highly effective new-business pitches; in reality, they despatched us their deck for Citi, a potential shopper, as an alternative of a Energy 50 submission. We expect they’ll get well; Prosek nonetheless manages $10 trillion in belongings, and income is up 30 %. The firm broadened its ranks this yr with shoppers like UBS, IBM, the Ford Basis and of course Citi.

Sard VerbinnenSard celebrated its 25th anniversary with a brand new Hong Kong workplace and recent shoppers like Tiffany, Ralph Lauren, Snap, the Nordstrom family, Wells Fargo and Nelson Peltz’s Trian. However more than a third of its companions have bolted since a bit of Sard was bought last yr. And Gasthalter, a brand new agency run by former staffers, eclipsed the previous masters in repping U.S. hedge funds, based on Absolute Return.

StantonKeep in mind Dorf & Stanton? That was business eminence Alex Stanton. Now, his youngish agency reps big-deal shoppers like Bain Capital and TD Ameritrade; Stanton’s handled 45 M&A transactions this yr alone.

Gladstone Place PartnersFormer Brunswick companion Steve Lipin, a self-described “hack to flack,” made headlines when he launched his boutique consultancy in October. Look out, massive guys.

Dukas Linden Public RelationsSome numbers on Dukas: Its shoppers handle greater than $1.5 trillion in belongings. It claims to have generated greater than 550 broadcast placements this yr. And some names: The firm reps Raymond James, Eaton Partners and Brandes Funding Companions among others.

Arts and Culture

Motormouth MediaAny agency whose roster consists of Diamanda Galas, Destroyer, Austra, Haxan Cloak, the Horrors, The Smooth Moon and Marnie Stern deserves probably the most critical of props.

ThirdEyeIntriguing roster of “partners”—don’t name them “clients”—in blurry area between artwork and trend, including Artwalk NY, Socrates Sculpture Park, Patrik Ervell, New York Botanical Backyard and Maison Margiela.

Kubany JudloweShoppers at this brainy boutique embrace Denver’s Modern Art Museum, architect Deborah Berke and the Museum of Jewish Heritage, which just launched its pioneering Holocaust holograms schooling program.

Grapevine Public RelationsDKC denizens Chelsea Nachman and Molly Barnett left the agency in October to start out this cool new enterprise. Its shoppers at launch included Cyndi Lauper and Pricey Evan Hansen, so this is undoubtedly one to observe.

Fitz & CoArtwork Basel. Do we have to say extra? How about BMW, Perez Art Museum Miami, Storm King Art Middle, Rolls Royce, LACMA, Aga Khan Museum and others, on five continents?

Nonprofit and Cause

Anat Gerstein & AssociatesA masterful campaign for the Woman Scouts—whose homeless shelter troop enlargement received page one among The New York Occasions, together with options on At the moment and The View—emerged as certainly one of 2017’s media coups. With the firm’s help, old-school shoppers like The Workmen’s Circle and the Alliance for Constructive Change have also turn into unlikely media stars—we’re talking the Occasions, Wall Road Journal, In the present day and extra.

Phil & CoCutesy identify—for “philanthropy and companies doing good”—but critical work for shoppers like the American Diabetes Basis, Technion and Carnegie Corporation.

DG & CoVeteran fight-the-good-fight firm’s roster consists of Ad Council, Middle for Jewish Historical past, Math for America, Atlantic Philanthropies, United Nations Basis and Mississippi Middle for Justice.

The Tasc GroupCritical media relations and thoughtful strategy for shoppers from David Lynch Foundation to Farm Sanctuary to the Trayvon Martin Basis.

FentonTogether with launching Actio, a company social duty apply, Fenton this yr welcomed again former de Blasio spokeswoman Karen Hinton, who fought onerous to get well from a critical treadmill accident.

The Generalists

Havas PR—Business oracle Marian Salzman continues to steer this hard-charging firm via uneven waters with wins throughout pharma, meals and foundations, and there’s more progress in outposts like Pittsburgh and Phoenix.

Burson MarstellerIt’s been a yr of large change as this storied legacy big continues its endless reinvention; together with a raft of latest C-suite expertise, Burson managed to attract business from Spotify, Common Tire, Avaya and Baidu, among others.

Nicholas & Lence Communications—It was a very good yr for this very New York agency with wins like Citywide Ferry Service, The ARK animal import and export terminal at JFK, Spin and the just lately opened National Geographic Encounter: Ocean Odyssey in Occasions Sq.. Caesars Leisure and its 22 properties nationwide got here aboard late in 2017 too—a nice cherry on the cake.

5WPRSprawling shopper record spans massive brands like CheapoAir and Walgreens and midsize corporations like Viki’s Granola and Santa Margherita vineyard, in addition to plastic surgeons, lingerie makers and the Westminster Kennel Club.

Goodman Media InternationalBusiness sage Tom Goodman tacked on the “International” this yr as his venerable firm added Alibaba Group, Ink Media and Pelé—sure, the soccer legend— to its eclectic roster.

Extra PR Energy:

New York’s Top Specialty PR Firms, From Travel to Tech and Beyond